There are grey skies on the horizon for business people who act as digital snails… One would think that bright business people understand that digital changes due to technological developments will, if they haven´t already, influence their business somehow. However, how is it that there are still business people who say they are not interested in technology? They become glassy-eyed as soon as the words “digital”, “technical”, “data” or similar, are mentioned. These “tech things” might ruin your business very soon and leave you out of a job!
If you admit that you are one of these glassy-eyed folks, and you don´t want to be a digital snail no more – now is the time to start educating yourself. I´ve put together five tips below on what you can do to learn some core basic digital concepts and achieve some tech skills. I hope you find them useful – happy learning!
5 tips for business people who fear technology:
- Start follow biz/tech media that seem to do cross-over between business and technology in a good way – such as: the Forbes tech section or the Wired business section
- Go back to the class room for a shorter or longer period of time and follow classes to get you start learning and gain an understanding of technology and digital developments – such as Hyper Island or your local business or tech school
- Join your local professional or industry organization and attend their seminars. I haven´t seen any professional or industry organizations that does not focus on digital changes lately.
- Find your own digital star. Follow companies that are digital masters and learn from them over time. I have been following IDEO for over 15 years, and read the founder´s book “The Art of Innovation” a long time ago. I constantly go back to their blog, look up their latest use cases, etc.
- Follow digital influencers in your favourite media – I blog, pin and tweet professionally, but keep my Instagram and Facebook accounts private. I think the easiest media to find your interests on is Twitter – do searches with hashtags like #DigitalDisruption, #DigitalChange etc – and you will soon find inspiring and educational people to follow.
I hope you found these tips to be useful. Please feel free to follow me on any of these places: