We have been working for almost a year, and today the “Din Aker Brygge” (“Your Aker Brygge”) app and beacon experience went live.
Aker Brygge is an area on the waterfront in downtown Oslo, where most of the properties are owned by property developer Norwegian Property ASA. The neighbourhood consists of a mix of people – residents, office workers, shops, restaurants, and of course visitors coming to hang out, shop and eat. The area is drawn back from the city, making it a confined area, and perfect for testing out smart city technology.
Our core concept is that smart city and smart building principles meet loyalty programs – and everything is based on individual experiences. We have built the solution around a core principle of allowing for individual experiences, and the experience gets better the more we learn about the users.
The app´s main page is based on a Flipboard-type layout, that feels like a media – almost like a town newspaper in a new wrapping.
We have created a lot of content up-front to ensure we have something suitable for people of different interests, and we have involved local businesses (specifically those that are active on Instagram) to involve the community in the area and display the diversity.
The local businesses have a separate page where users can contact them, favorite the brand and see their Instagram feed. This feed is also displayed in the main newsfeed, if the post is marked with #akerbrygge.
Map guiding the users around the Aker Brygge area
Before launch, we met with the Norwegian Data Protection Authority to ensure we are in line with all privacy laws and regulations specifically in terms of the beacons we have placed in the area. It is still early stage for Internet of Things (IoT). In terms of other IoT implementations bridging digital and physical experiences, there is not much to learn from. The EU has still not settled on joint IoT laws, so we ensure we adhere to all data privacy laws, and pay close attention to developments in IoT regulations.
We have received funding from the Norwegian Research Council for this development project, and I am really happy to see that a public organization and grant recognizes and supports big business looking to drive innovation projects. The partners I have been working with on this project, are Albatross IT Consultants for development and Int for GUI design. We have used beacons from Bluvision, and developed our own software solution.
We have launched the iOS version first, and will launch the Android version before X-mas. I am really looking forward to see how users respond to the experience – and will share more later!
Download the Aker Brygge app: