Digital developments and new technology invading your space can be scary as hell. Several creative industries have had to face this over the past years, the music industry and movie industry tried to fight against new business models growing out of new digitized opportunities for a long time. These new solutions most often benefit the users and the totality of the creative force, as they open up for more artists and content makers to succeed, however they threaten big business´ power and of course revenue sources.
Old school companies chose to try to defend their position by working actively against any kind of change – be it by trying to pass a law that is designed to hinder the development of new business models, or by simply abrupt force due to economies of scale, sometimes even buying small entrepreneurial companies only to shut them down to prevent challenges to their own revenue flow. The latter is luckily not happening that often any longer. Transparency is another good thing that has come out of digital developments.
Coming back from the E3 Expo (supposedly the world’s premier trade show for computer and video games and related products) that took place last week in Los Angeles, I had the sensation I was taken back to the days around the millennial change when the music and movie industries fought their wars against new business models. No news about mobility was to be seen or heard. The executive summary in the show program did not mention mobile with a word.
Attentive gamers – and their admirers
There is a revolution going on in the gaming world, which nobody can miss not to notice. Mobile gaming is bringing new kinds of users to the gaming world. New successes are growing up, with a mobile first approach – Angry Birds being a good example. It seems an excellent opportunity for a gaming company to diversify and expand their portfolio as they build a broader customer base.
It is sad to see large companies like Sony, Nintendo and Microsoft (Xbox) not showing any likability to try to take a position in this space what so ever. Defending their consoles business seem to be their chosen path. The large game developers do not seem too eager to enter into this new space either.
Who will be the first mover, if any of these, will be interesting to see. And which of these businesses will have grown (or even live) with their old school gaming approach in 5-10 years will be even more interesting.
My take – evolve or die.